SEO, the Search Engine Optimization in 2018 will be exploring more. There are more than 200 factors in the algorithm of Google’s that now SEO is certainly a complex science. This is the nature that is ever-changing the rules of this game called SEO.

The search engines keep striving to improve the search results quality, while the factors of ranking take shapes, thereby others fall into the void, and new ones arise from nowhere. There is a need to stay ahead. To gain momentum, using prominent trends becomes inevitable, and it is SEO Salt Lake City experts alone, who can prepare you for this trend. The tips are:

SERP features rise

Do you believe #1 organic ranking alone is a way to get traffic? In fact, the SERP features are increasing as it includes (Knowledge panels, local packs, featured snippets, and so on), and they are grabbing the attention of the searchers and also the organic listings click. This makes it absolute to consider the Google SERP evolution through.

How can you go about?

The SERP features evolution is critical allowing to track rankings with features and to ensure showing up in keywords, potentially stealing traffic. Now you need not stay back, instead use the Google SERP features to show you the keywords triggered features and the ranked ones in green as a highlight. Additionally, you need the assistance of SEO Utah to measure the SERP features volatility daily under the tab of SERP Analysis.

Structured data

There is a need for a structured data that is a method of HTML formatting using a specific vocabulary, informing the search engines the way to interpret content and also how to display in the SERPs. The structured data never confirms officially a ranking signal.

Why consider then?

Having a structured data permits you to promote the search listing: Think of rich snippets and Knowledge Graph panels. The latter increases by 30% your CTR (Click- through rate). The multiple experiments of real-life show increase in the clicks and promote your rankings.

Especially with the search results becoming highly diverse, ignoring the opportunity of being outstanding is impossible. In fact, with the right assistance of a Utah SEO, you can get better right now, keeping your competitor at a distance.

How can you go about?

There are several formats of structured data and most SEOs follow.  Start at a right point and after implementing; track if the rich snippets show your site in the rankings.

The fastest survive

Speed is valuable. It is a ranking signal and also a huge UX factor. It means UX impacts rankings and is a loop. However, the fact stays that Google expects the pages to get loaded within three seconds.

How can you go about?

Take the speed test from the Google’s page. It is available as a free version as the test is into Website Auditor.  Leap to Content Analysis and test specific pages. You will see on-page factors selection calculated. Go to technical factors and scroll to Desktop (Page speed).